Browne Jacobson Insights: UK Organizations Double Down on ESG Amid Political Shifts
Overview
Despite political uncertainty, UK organizations remain firmly committed to ESG and sustainability. New research highlights the importance of clear, credible communication to maintain trust and avoid reputational risk.
ESG: Still a Top Priority
A joint study by the University of Nottingham and law firm Browne Jacobson reveals that over 80% of UK organizations continue to prioritize ESG and sustainability, even amid political headwinds. Nearly three-quarters of respondents are willing to sacrifice income or profit to meet ESG goals, underscoring a deep-rooted commitment to long-term impact over short-term gain.
This resilience is particularly notable given the growing political scepticism around ESG in both the UK and US. Yet, UK businesses appear to be doubling down, not backing away.
The Communication Gap
While the commitment is strong, the report identifies a critical weakness: inconsistent and unclear ESG language. Terms like “green,” “sustainable,” and “DEI” are often used interchangeably, leading to confusion and diluted messaging
Dr. Victoria Howard and Professor Louise Mullany, who led the research, warn that vague or exaggerated language can erode stakeholder trust. In a world where ESG claims are increasingly scrutinized, clarity is not just helpful—it’s essential.
Building Credibility Through Strategy
The Browne Jacobson report offers a roadmap for organisations to strengthen their ESG communication. Key recommendations include:
Tailor messaging to specific audiences—investors, employees, regulators, and customers.
Use evidence-based language backed by data and real-world examples.
Be transparent about limitations and areas for improvement
These strategies not only enhance credibility but also help organizations navigate the complex regulatory landscape and avoid accusations of greenwashing.
Looking Ahead: ESG as a Cultural Imperative
The research also highlights a shift in how organizations view ESG—not just as a compliance issue, but as a cultural and operational imperative. From governance models to sector-wide collaboration, businesses are embedding ESG into their DNA.
As Jeremy Irving of Browne Jacobson notes, organisations that communicate clearly and act transparently will be best positioned to thrive in this evolving landscape.
UK organizations are proving that ESG is more than a buzzword—it’s a business priority. But to truly lead, they must match ambition with authenticity. Clear, credible communication isn’t just good practice—it’s a strategic advantage.
