Customer Case Story: Michelin
Industry: Logistics
Focus Area: Fleet Carbon Accounting, Decarbonization Planning, and Predictive Sustainability Modeling
Key Outcomes: Real-time integration of telematics data, automated fleet-wide emissions tracking, actionable insights for green investments, and a scalable, Michelin-branded marketplace
The Customer
Michelin has long been a global leader in mobility and tire technology. Today, the company is helping reshape sustainable logistics. Through the Michelin Connected Fleet platform, Michelin provides telematics and data-driven services that enable fleet operators to optimize safety, efficiency, and environmental performance.
Yet as the platform continues to grow, one insight becomes clear: data alone does not drive transformation. What fleets need are actionable insights that translate data into decisions.
The Challenge
Despite access to billions of telematics data points, Michelin and its partners face several critical challenges. Turning raw vehicle data into actionable sustainability decisions is complex, especially across large and diverse fleets. Accurately measuring emissions and evaluating the potential impact of decarbonization initiatives before committing resources adds another layer of difficulty. Scaling these capabilities into a reliable, repeatable service for clients worldwide requires a solution that is both flexible and robust.
The Solution
In partnership with Sustaira, Michelin develops an Impact Layer that transforms telematics data into practical and predictive sustainability intelligence. The platform integrates in real time with the Michelin Connected Fleet system, enabling automated carbon accounting that tracks emissions with precision. Predictive simulations allow managers to assess the effects of initiatives such as electric vehicle adoption and aerodynamic upgrades before implementation. All of these capabilities are delivered through a Michelin-branded mark
The Results
Michelin moves beyond providing telematics data to becoming a strategic partner in its customers’ decarbonization journeys. By combining operational data with predictive insights, the platform enables fleet managers to make informed decisions that reduce emissions while improving performance. In doing so, Michelin supports the world’s largest fleets in progressing toward a zero-emission future, one data-driven decision at a time.
