Empowering the Energy Transition: How Energy Providers Monetize the Shift to Green Solutions with Sustaira
For energy providers in the US and Europe, the nature of the "product" is shifting. It is no longer enough to be a commodity supplier of electricity or gas. To remain competitive, utilities and energy service companies must become decarbonization partners.
However, moving a B2B customer from a traditional grid connection to a complex mix of renewables, EV charging, and heat pumps is a significant hurdle. The barrier isn’t a lack of interest, it’s a lack of clarity.
The Sales Challenge in a Green Economy
B2B customers are under immense pressure to reach Net Zero, but they often lack the data to know which green energy solution offers the best ROI. For energy companies, the "sales hurdle" is often the customer’s internal confusion.
Traditional sales pitches focused on price-per-kWh are failing because customers now care about carbon-per-kWh. To close more deals, energy sales teams need to provide clear, data-backed simulations that prove both financial and environmental value. Without a visual, interactive way to demonstrate this, sales cycles stall in the "analysis paralysis" of complex spreadsheets.
The Solution: The Siemens Solar App, Built by Sustaira
To address this challenge, Sustaira partnered with Siemens Mexico to develop the Siemens Solar App, a specialized tool that helps Siemens quickly demonstrate the impact of solar solutions to their B2B customers. The app turns complex energy data into a clear, actionable sales conversation.
Key capabilities include:
Rapid Solar Impact Modeling: The app calculates potential solar energy production based on the customer’s location, energy use, and proposed installation size.
Financial & Sustainability Insights: It provides instant estimates for cost savings, payback period, and CO₂ emission reductions, giving customers a clear picture of both economic and environmental benefits.
Consideration of Regional Differences: The app accounts for varying tax regulations across different regions of Mexico, ensuring financial models reflect local policies and incentives.
Sales-Friendly Interface: With a simple, intuitive UI for customers and customizable back-end logic for Siemens sales reps, the app ensures accurate, on-demand simulations during discussions.
Lead Nurturing & Follow-Up: Integrated email configuration allows sales teams to instantly share tailored proposals and reports with decision-makers.
Impact in Action: By replacing error-prone spreadsheets with this interactive, mobile-friendly app, Siemens’ sales teams can generate a “Green Transformation Roadmap” in minutes. This clarity accelerates decision-making, boosts conversion rates, and positions Siemens as a trusted sustainability partner.
The Sustaira Approach: Making Sustainability Data Actionable
While the Siemens Solar App is a specific example, it illustrates a wider trend: organizations are increasingly using modular, AI-powered tools to make sustainability data more actionable. Whether it’s modeling renewable energy adoption, evaluating carbon reduction strategies, or projecting ROI on green infrastructure, these tools help translate ambition into measurable impact without overwhelming teams with spreadsheets.
Key strengths of this approach include:
Transparency & Trust: By presenting the calculations behind sustainability initiatives in a clear, user-friendly interface, companies can foster confidence and informed decision-making.
Seamless Integration: Sustaira solutions can connect with existing CRM or ERP systems, ensuring that users work with accurate, up-to-date data at all times.
Sustaira’s approach is built on close collaboration with clients, combining deep technical expertise with a strong understanding of their business needs. For projects like the Solar App, this means assembling tailored solutions using Sustaira’s modular technology and AI-powered building blocks. The result is a solution that is both technically robust and seamlessly integrated within the broader Sustaira suite, while accounting for specific operational contexts, local regulations, and end-users’ workflows.
“I worked closely with Siemens’ technical and business teams to transform complex energy data into intuitive, actionable insights that supported their solar projects from concept through delivery.”
- Qaainat Issa, Developer and Project manager at Sustaira
Leading the Charge
The energy transition is as much about data as it is about electrons. By providing teams with modular, AI-powered tools, organizations can clarify the path to Net Zero for their customers, helping them make better decisions and accelerating both their own sustainability goals and the global transition to a greener energy system.
If you’d like to see how this works in practice, reach out to explore a Proof of Concept project with us.
Discover the Sustaira Energy & Utilities Sustainability Suite
You manage vast systems, complex infrastructure, and millions of data points from generation to distribution. Integrating information across plants, grids, and customers can be slow and fragmented, making it hard to forecast emissions, plan investments, and engage stakeholders.
Sustaira brings it all together. The platform connects operational, IoT, and customer data in one system so you can model scenarios, track performance, and make sustainability a driver of reliability and growth.
